Since 1998, LLcc has helped clients engage their audiences, define their brands, earn new business, and fulfill communications initiatives from concept to delivery.
I started out as a writer. I studied in the US and abroad, earning a B.A. in Music, M.S. Journalism and M.A. Music, cum laude, from the University of Illinois at Urbana and University College Cardiff, Wales in six years.
Both music and journalism made me a compelling storyteller. Following a 5-year stint on the West Coast as a journalist, I began to ply my skills in the business world. And never looked back.
I taught myself design because I had a vision and a passion for creating business communications with exceptional clarity and impact – where concept, design and copy worked in perfect unison.
As a communications specialist, I put my ideas to work at an incentive marketing company for five years before joining Caribiner International, then the world’s largest full-service communications company.
After four successful years there as an art director, I launched Lynne Lasser creative communications in 1998 with the aim of creating a uniquely capable, flexible and integrated communications company focused on the needs of businesses and creative agencies.
As a writer and strategist, I help businesses and executive stakeholders develop their voice and craft messages that resonate.
As a creative director and graphic designer, my experience spans the gamut of business communications, advertising, branding, instructional design, news media, audience acquisition marketing, environmental design and digital media.
My work has appeared in 87 countries, in French, German, Japanese and Chinese, and includes work for clients such as BMW, Jaguar Cars, Kia, Motorola, Lexus, CDW, Microsoft, HP, Cargill, Citadel Investment Group and Citadel Private Investments, Roche, Amgen, Eli Lilly, Siemens, TD Ameritrade, The LaSalle Network, PCMA, and the State of Delaware, among others. I also work with small business entrepreneurs, law firms, political candidates, and a variety of agencies.
“Work your magic.”
That’s what my clients say when they want to reinvigorate a brand, make their marketing collateral sing, move an audience to believe, or position themselves to win new business.
We’ve all got a little magic to offer, and mine is simply this: I conceptualize, write and design, often at the same time, to create communications that are uniquely powerful and compelling because of the undiluted focus with which they’re created.
Lynne Lasser creative communications (LLcc) is a one-stop shop for creative projects such as business presentations, brand identity, meeting, incentive & event communications, product launch, packaging and a host of tailored marketing tools and initiatives.
I’m happy to contribute whatever services you need in the manner that best complements your team, delivers your message, strengthens your business relationships and provides the best value for your budget.
