Connecting with Lost Customers
POSTED October 5, 2020 | Articles | Kim Marie's Blog
This is one of the toughest business environments that we will all ever face. I know we said that in 2000, when the economy went into recession and again in 2009 when we had the worst recession since the Great Depression. The difference with this one is that you are now a LeTip member and you have a chapter full of members who are your family and will help you through.
Given the tough nature of the economy, many of the businesses that you compete with may go out of business. This is a great time to reach back into your history and find those customers who left. Hopefully you already know that you should continue communicating with customers who leave you, so they know that you still care.
Why? It has always been my belief that to be successful, you have to put giving before receiving. Its in our LeTip Motto: “Give, Get, Grow…Repeat”. I didn’t come up with this because it was catchy, I have lived this my whole life in business and personally. I have relationships with lots of members who are alumni of LeTip. They moved on for one reason or another, but that doesn’t mean that I still don’t care about their business. No, I can’t spend as much time on them as I do on you, but that doesn’t mean “out of sight, out of mind”.
We have a lot of Silver badges right now working towards getting their Gold Badges. Many are reaching out to LeTip Alumni to see how their business is doing. To see if they need to rejoin a group in this tumultuous time. I encourage you to do the same, not only in your chapter, but in your business.
Kim Marie Branch-Pettid
Over 40 Years of helping build businesses just like yours, everyday of the week.